Christmas commercials are out “at full force.” I see a lot of Wal-mart and Target et all commercials, per usual. Jewelry stores are really stepping up their ads. I haven’t seen so many bling-filled commercials in some time. Buy this and your wife will love you forever. Buy this and your girlfriend will never forget this moment. Buy loose diamonds from our company because it’s cheaper than buying jewelry from a chain store. It all reeks a little bit too much of “If you buy something really expensive, maybe she’ll forget what a douche you are the rest of the year” to me.