I don’t experience a lot of brand loyalty. That is, value usually means more than brand name. I’m cool with buying generic and there are things which I will buy from a different brand every time I buy them for no reason other than something looks good that time (paper towels are an example) but this is not always true. For example, when I am sick the second time in two weeks because of Mom, I find myself extremely loyal to two brands: Lysol and Puffs. No substitutions need apply, thank you very much.