Not everything needs to be a giveaway “event”

Date Wed, May 7 2014

So stop creating giveaway events for $25 prizes!. Seriously. Just stop.

Okay, now let’s talk about this.

I participate in a lot of giveaway events. As a blogger, they’re an easier way to provide my readers with high-value items. They also really help social media follows.

When multiple bloggers promote an event, more people enter, however. This looks good to sponsors, but I think it also deters some readers. In fact, I’ve heard some people say that their readers are sick of giveaway events like these altogether. Readers of Reviews by Cole haven’t said as much. Feel free to sound off about that in the comments. It’s not the point of this post, however.

I typically only sign up for events with a prize value over $100. Perhaps $50 if it’s something that readers will really respond to. Target and Amazon gift cards, for example, almost always do well.

But people keep trying to create events for prizes worth $25 or even $15. Why do you need 10 bloggers to promote this giveaway? Is it because sponsors want more entries? News flash: readers participate more when the prize is better. In this case, “better” almost always means of a higher value. If sponsors want millions of entries, they need to up the ante. And as a blogger, you shouldn’t be afraid to tell them what’s reasonable, especially if they’re not paying you directly for this service. Plus, asking other people to promote a giveaway that’s going to be more effort than reward is simply bad manners when it comes down to it.

However, you should be afraid of creating content that isn’t unique to your site, both because visitors won’t see your site as a resource and because Google penalizes sites for having duplicate content. It’s why you have to instruct search engines to ignore those posts, really, even if you add a couple lines of original content. And I’ve yet to see giveaway events that result in quality posts that will be worth reading once the event is over.

I know that other bloggers agree with me. Perhaps they won’t come out and say that it’s a waste of their time to sign up for those events, but I sure will. You’re not going to see any of them on my upcoming giveaways page.

2 Responses

  1. Jenn May 7 2014 @ 5:26 pm

    On a related note, the “work” required to enter a giveaway for a prize that is maybeeee $25 is almost isnulting.

  2. Cole May 7 2014 @ 7:08 pm

    You’re absolutely right, Jenn! If I have to sell my ovaris to enter your giveaway for a hair tie, I’m going to use it to strangle you.

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