AKA, you will piss us off if you do these things!
Fans, fellow bloggers and companies can sometimes make this hobby of mine feel like a torture chamber, and I know I’m not alone. Many fellow bloggers will agree with me that these things are just not cool
1. Wasting our time
When I am talking with a company for a potential review or giveaway, there’s only so much I can say. I can give you stats, tell you why I would like your product and how it pertains to my visitors, explain how I write reviews or run giveaways and provide shipping information. However, there comes a point when you need to stop asking nonsense questions and either a) send me something to review or b) tell me it’s okay to post a giveaway. This is especially true if I am only writing a review and/or giveaway in exchange for product. If you’re not serious about working with me, please don’t waste my time.
2. Unprofessional behavior
Blogging is a relatively new career in the grand scheme of things, and even though it’s only a hobby for me, I try my best come off as professional no matter who I’m talking to. This means a professional look for my blog and email, corresponding quickly, using proper grammar and knowing when it’s okay to be casual and when it’s not-so-okay to be casual. It’s my brand that’s at stake. So when other bloggers are purposefully rude or when PR firms, company owners or other contacts I might communicate with lack general professionalism, it more than irks me. Is this your job? Because part of doing it well means being professional. The end.
Here’s a short list of things you shouldn’t do to bloggers.
- Offer an item for review. Don’t send it.
- Offer an item for giveaway. Don’t send it.
- Offer payment for work. Don’t pay.
- Say you’ll do pay or do something else on a specific day. Don’t do it.
What do these things all have in common? In short, they’re flakey. It’s unprofessional to say the least, but it’s more than that. It’s saying that you personally and possibly the brand you represent can’t be trusted. But that’s okay. As a blogger, I am probably going to tell everyone I know anyway!
4. Using competition to undervalue us
I get it. There are a lot of bloggers who want to work with you. There’s many bloggers who feel honored simply to have made an impression. to a certain extent I even understand that competition is going to naturally occur when there are limited opportunities to work with companies, but this doesn’t mean that you should ruthlessly pit bloggers against one another. Don’t tell me my prices are too high because someone else will do it for less or even free. Don’t complain about participation in my giveaway when I have been working my hardest to advertise it. No, I won’t work for free or jeopardize my blog in a way just because someone else will. Stop asking.
5. Communicating like an idiot
There’s no one thing that qualifies as communicating like an idiot, but sending unsolicited emails or signing us up for newsletters that we don’t expressly want to be on count. So does not using BCC when sending emails so everyone’s email is broadcast. Pestering for a review days after we received a product that you took weeks to send? Yep, that’s going to annoy us. Similarly, being hounded about whether we’ve received a product or an email or shipped off a giveaway prize isn’t going to help. Once a day is plenty enough, and I would err on the side of “Try again in a week if you haven’t heard from us.”
Of course, there are plenty of other ways to aggravate us. Here are a few that have recently happened to my peers and myself.
- Kick us out of giveaway events because we had to fix your HTML.
- Send us products without asking if we can even use them.
- Targeting only mothers/parents when other bloggers could damned well write about your products!
- Demanding to know where your prize is, especially after you’ve been alerted that there is a delay such as “We don’t want to ship you chocolate when it’s 90 degrees out.” Or after you failed to respond within the given time period required by the blogger for winners to respond.
- Sending me suggested sponsored tweets over 140 characters in length.
- Asking us how we get all those “Free” things.
There are a lot of ways you can communicate with bloggers — and the world by association — in a positive and productive way. When you treat us with respect and understanding in the most professional manner possible, you’ll find a fan for life — a fan who isn’t afraid to shout it from the rooftop. On the other hand, you risk the ire of a blogger and all of our friends and fans if you make these mistakes!
Bloggers: what annoyances would you add to this list?