Arm & Hammer Toothpaste and Whitening Booster

Date Thu, January 14 2010

Truth be told, I’d never used any Arm and Hammer products besides their baking soda until I got in touch with the PR folks about reviewing some products. Sure, I’d seen the commercials and it’s hard to miss the bright orange packages but I just never really gave it much thought. The products I were able to try are Arm & Hammer Advance White Brilliant Sparkle toothpaste and their new Whitening Booster.

I’ve done many toothpaste reviews so I’ll start there. The Advance White toothpaste claims a couple things on its box. It..

  • effectively removes plaque
  • penetrates tiny crevices to clean away deep stains
  • safely polishes for whiter and brighter teeth
  • contains fluoride for cavity protection

Indeed, even the box is shiny as it tells us we’ll have a “fresh from the dentist feeling of clean.” So did I? My mouth feels fairly clean after using this toothpaste. I’ve tried some that seemed to only clean superficially and left my breath not so pleasant. Advance White toothpaste does a decent job as freshening and cleaning. As for sparkle and shine? My teeth do seem whiter. No one’s going to run up to me and tell me to turn them down and maybe only I notice, but there’s a subtle difference which is better than nothing.

Arm & Hammer Advance White Brilliant Sparkle toothpaste comes in a typical 4.3oz tube and is a thick, white cream with no visible beads or gels added. I’, nearing the end and have had this product about 5 or 6 weeks, I believe (which also gives you an idea of how effective the whitening is). The fresh mint flavour is a bit strong for me, I will admit but I have always had an aversion to strong flavoured toothpaste. Fresh mint does seem to be the only flavour available so it would be great to see something more citrus or berrylike.

Arm & Hammer’s Whitening Booster is unlike any product I’ve tried before. Actually, I’ve never really been overly concerned about whitening products but this definitely seems to be a hassle-free alternative to the other trays, gels and sticky things. It’s only a fraction of the cost, too (the lowest listing on Amazon is $2.99). Unlike other products, this is simply a gel which you add to your toothbrush when brushing and it can be used with any toothpaste. It’s really easy to use and only involves altering routine ever so slightly – definitely a pro, in my book.

The Whitening Booster comes in a small bottle which stands upside down. The product itself is a clear gel which is fairly thick and stays on the toothbrush well. It does have an incredibly strong, chemical like taste. It was so strong, in fact, that I was not able to use as much as recommended (equal parts toothpaste to booster) and while beauty is sometimes painful, this is a big con for me.

After several weeks of using it, I didn’t feel like my teeth were that much whiter and I don’t really feel like this product did much on its own because I only noticed the results after I stopped using it. Chances are it was a combination of the toothpaste and whitening booster (which has a “peroxide formula with patented liquid calcium”) and I just didn’t notice because it was subtle.

Yes, I said I stopped using it. Why? After 3-4 weeks, the bottle became incredibly difficult to use. I would squeeze and squeeze but not be able to get anything out. My hands are not very strong and are even weaker in the morning, when my joins hurt and there was no way I could squeeze the Whitening Booster with one hand while holding my toothbrush with the other. My husband also commented that the bottle became really “touchy” after several weeks of use, but was still able to use it. I understand why Arm & Hammer would want to differentiate this product from their toothpaste but a toothpaste tube would work so much better.

The Whitening Booster is supposed to have a “unique foaming action” so you can feel it working. I didn’t really feel that but my mouth was much wetter and messier. If you like to brush while doing anything else, I’d caution you to just stand over the sink for the inevitable dribble. I’m a messy tooth brusher anyway but it was a little bit like foaming at the mouth.

For subtly whiter teeth, the combination of Arm & Hammer Advance White Brilliant Sparkle toothpaste and the Whitening Booster does work. It’s no miracle worker but if you need something to just push your over the edge and don’t want to shell out the money for other products, I’d give it a try. Because of my sensitivities to taste and the difficulty using the bottle, I am much more likely to continue using Arm & Hammer Advance White Brilliant Sparkle toothpaste alone, however.

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