Unless it’s your new PageRank and you’ve spent over a year having none at all. Guess what? That is exactly the case for Reviews by Cole. I forgot all about the new year also being a new quarter until I saw a post by Damita on her blog and went to check. So congratulations to me. Hopefully, the increase in PR eventually means more payoff when it comes to opportunities (reviews, giveaways and paid blogging). Y’know, the way life insurance always has a big payoff in murder, mystery movies. ;) Probably not, though. It just makes me a little happier.