The thing about blogging and marketing yourself is that you have to keep doing what your readers like. The posts that get the most comments and views do something right, and you should try to determine what that is and then replicate that success. To be honest, I don’t often pay enough attention to specifics to know what works or not — I simply write what comes naturally to me. However, I have noticed a few trends over the years that I’ve been running Reviews by Cole, so I finally at down to figure out what the most popular posts were.
I ignored older giveaway posts, which used comments as a way to enter, and focused on reviews and articles. Here are the 10 most popular posts on my blog by comment count.
- Deja Vu
- Deja Vu All Day Moiturisizer
- TGIF Fridays Blenders Orange Dream
- New Fake Skin79 Hot Pink Is Almost Identical
- Embassy 6 Sheet Strip Cut Shredder
- The Giveaway Tool Shakedown: Rafflecopter vs PromoSimple vs PunchTab [Reviews]
- Axe Anarchy for Her Body Wash
- Panty by Post
- How to Clean up Your Giveaway Post HTML
- Ninety Days: A Memoir of Recovery
This list is very telling. For starters, only 3 items on the list are from sponsored review items. I think, perhaps, that people resonate with posts that I write when I feel passionate.
Not all of these are reviews. The Deja Vu post and the one comparing fake to real Skin79 BB Cream get a lot of comments because people are searcher for answers or a reason to vent. Actually, almost all the comments on the Deja Vu post are negative because readers spend a lot of money because they couldn’t get away from aggressive salespeople. Fortunately, I wasn’t the one who purchased those products in the first place. I did, however, buy Skin79 BB Cream several times and knowing how to spot a dupe is important. I wrote that post because no one else did.
Another two popular posts are about blogging and giveaways in particular. Obviously, bloggers of a feather stick together. That phrase works.. right? LOL Some of the support for other posts I know has some directly from bloggers who are supporting me because I participate in comment exchanges in several of the bloggers groups that I belong to, and it gets the numbers up. On the flip side, the comments are from all the same people so take it for what it’s worth.
Finally, half of these are about two years old, and people continue to comment on them despite their “old” age. Many people close comments on posts after X amount of days, but I think this goes to show what a mistake that can be. These are valuable comments, and I may have provided readers with information that they couldn’t find elsewhere. Obviously, no better options have arisen since I wrote those posts.
Of course, comments aren’t the only way to measure popularity, but they were the easiest to do within a short time and given the tools at my fingertips.