Sponsorship FAQs

What does “sponsored” mean anyway?

It means that the product or service I am reviewing or able to giveaway have been provided, free of charge, by the manufacturer or another store. It does not mean I am paid to do those things, however. 99% of the time, I have reached out to those companies in order to bring better content and opportunities to you, the visitor. Just in case you’re wondering, I’ve yet to even be offered something worth more than $20.

Does this affect how you review, Cole?

No. As you can tell from many of my reviews, I am never afraid to tell the truth. I approach all my reviews the same way. I aim to do a thorough review and whether it’s positive or negative is hinged only on how well the product or services works. I know some folks are so flattered to have these opportunities that they would rather not post a review at all, than post a negative. Respectfully, I say that is a bad move. Other consumers and companies have a right to an honest opinion which is unbiased by sponsorship status (however, I would like to point out that I do have biases towards products that work well, are affordable and nicely designed but those are all biases which help me to write a better review). Without criticism, how can a product ever be improved? Furthermore, I do not work with companies who do not respect my rules.

Do your reviews comply with the new FTC Guidelinesftc?

Absolutely. 99% of my reviews are products I bought myself. The few which aren’t will be marked with sponsored and linked to this page.

Marketing Roadmaps is a blog with some extremely helpful posts about these new guidelines. I strongly urge you check out those posts to help clarify any points.

What about paid posts?

Currently, the bulk of my paid posts simply require me to insert a link. They are not labeled as sponsored because they are not reviewing or even suggesting you use that product, service or website. They are simply links.

Will you review my product or serve on your blog?

Sure. Send me an e-mail and we can work out an arrangement. If you’ve read this far, you know you can expect an honest review of your product or service and that, no matter my opinion, it will be posted.

More Questions?

Please feel free to e-mail me!