The ones in the commercial are actually a chocolate-covered brownie bite but I got the Molten Lava Brownies. They’re a lot like the Mini Delights by Betty Crocker, except these are refrigerated. They come two to a box so.. it’s definitely cheaper to make your own brownies.

Anyway, if you go this route, you’ll take out one of the little brownie bowls, strip off the plastic and microwave it for 10 – 15 seconds, according to the directions. The directions are on crack, however. They warn not to overheat this but I’ve microwaved it up to 30 seconds and it still remains moderately cold and the “molten” chocolate on top barely melts. Totally annoying.

It’s tasty but nothing compared to the molten chocolate cakes you’ll order in a restaurant. The texture is definitely more like cake than brownies, in my opinion, and something non-chocolate would balance it out nicely. It’s not awful, just not something I’d be likely to purchase again. There’s a nice coupon on the website, though, if you’re interested.

Store Presentation/Ambiance

Cupcake Couture definitely has a more “upscale” logo while Cupcake Junction’s sign is many-coloured and fun. CC was a small shop with a few tables but it was so tight I would have felt cramped and uncomfortable had we stayed to eat. It was also clean and barren to the point of feeling institutionalized. Cupcake Junction was decorated for Halloween when we went in and was a bit bigger so I would have been more comfortable eating there.

Selection/Flavours

Cupcake Couture had between 6 and a dozen options that included red velvet, carrot and “Couture” a filled chocolate cupcake. I specifically remember thinking the flavours were all a bit underwhelming and the selection wasn’t as varied as I’d hope. I had a red velvet cupcake which was good but.. typical. On the other hand, Cupcake Junction has at least a dozen flavours including chocolate peanut butter, chocolate cheesecake, amaretto and black and white (all of which we had). I had a hard time choosing; everything looked good. My amaretto was super impressive! What really makes CJ stand out, though, is the build your own cupcake bar. There are some plain, frosted cupcakes that you can take to the bar to add your own toppings like sprinkles and fudge. This makes it a great place for a small party and you can even rent out the bar for your events.

Value

We paid around $5 for two cupcakes at Cupcake Couture. Ryan thought this was a better deal than he expected and I thought it was worse. LOL At Cupcake Junction, 4 cupcakes were available for $9. The prices are comparable but CJ’s cupcakes are jumbo which makes them a much better value.

Extras

Cupcake Couture didn’t offer much besides the cupcakes and the drinks. You go there with a purpose. Cupcake Junction had other treats like brownies and cookies and rice krispie treats (in ghosty shapes!) plus drinks and the build-your-own-cupcake bar. you can special order custom cakes at both bakeries. It does seem like Cupcake Couture has a leg up in cake design.

Website

Both shops have a website and it’s super easy to find Cupcake Couture online using Google. I couldn’t find a website for Cupcake Junction at all; although, they do have one because I saw a sign for it in the shop. They just aren’t doing great with SEO and such. Hands down, Cupcake Couture has the better website but website alone does not take the cake. ;)

Final Thoughts

Overall, Cupcake Junction was more fun, more comfortable and a better value if all you want it a cupcake but Cupcake Couture did one thing better; their frosting covers the entire top of the cupcake. CJ’s frosting is a thick twist in only the center and doesn’t reach the edges. I’m the sort of person who needs to have frosting (or butter or mayo or whatever other sauce) reach the edge of whatever it’s on. This doesn’t make CC the better shop, however; you still get a jumbo cupcake from Cupcake Junction. For custom cakes, I’d probably go with Cupcake Couture, instead.