The FTC and Me

Date Wed, November 18 2009

It seems like a lot of folks are up in arms at the announcement that FTC is going to look at blog advertisements (including product and service reviews) as a form of marketing/PR efforts and, as such, has decided to implement some guidelines about how those should be done, you know, ethically. I have never [...]

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Categories Categorized: Reviewing, blogging, internet, site
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What Reviewers Look for in a Company

Date Wed, September 16 2009

I recently stopped over at BlogFriendlyPR which is a site which connects companies and review bloggers. I read an article by a PR professional about what companies look for in reviewers and I, like many, appreciated it. Of course, where would the world be without the articles’ counterpart? And here it is.
Professorial Communication: Now, I [...]

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Blog Friendly PR

Date Sat, June 20 2009

Recently, I posted an invitation for inquiring companies and individuals to contact me about writing reviews for their products and services. I am far from the only blogger who makes that exchange in this day and age. In fact, I would even consider that just a natural progression of paid blogging. If you’re a blogger [...]

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