Hi. I’m Cole and I’m not a mom.
That’s pretty obvious if you’ve read any of these posts. Unless you count my kitty babies, I’m not the maternal type and that’s kind of my thing at this point in my life.
Don’t get me wrong, I have nothing against moms. Many of my friends are moms. It only makes sense. My peers are having babies, multiple babies, which means that many of them are now, sort of, “Mom Bloggers.” Actually, most of them fight against that label, because they were all bloggers long before they were moms. You see, when I started blogging, it was very much a teenaged thing. It wasn’t something that your mom did (ha!). It was a young trend and we were all ranting about boys, boybands and high school. That’s not quite how I remember it, but you get the picture.
So to call these women “Mom Bloggers” is almost insulting. Sure, they talk about their kids and some of them only do that, now, but there’s a lot of history that the label overlooks. I know that many of my friends — Jenn, Ashley and Dez, among others — have struggled to differentiate themselves as more than just moms.
I face a not-entirely-dissimilar fight, but it’s not too similar. The fight I am in and the frustration I feel is directly related to the fact that, as a non-mom review blogger, I am constantly overlooked. I feel like I shouldn’t have to say this time and again but, somehow, people aren’t getting the message. Which people? Other bloggers, community owners and PR folks, for one. If I see another pitch directed specifically toward mom bloggers, I feel like I might scream. Mothers are not the only people who shop or who have something to say. Hell, they’re not the only people who have children in their lives, either.
It’s not an issue of gender, because I feel like the label is still more appropriate for a father than it is for me. I am none of the above. I understand that mom bloggers are now on the scene and they are the majority, especially when it comes to non-tech reviews. However, just because I am in the minority doesn’t mean that I cease to exist or that I am not worth acknowledging. Yet, somehow there are dozens of review websites/communities/organizations specifically for moms but not a single one that exists for non-moms.
You know what the easiest remedy to this is? Simply address the community, your readers or other bloggers as “review bloggers.” That way, I never feel excluded and any mom blogger who also writes reviews knows you’re talking to her, too. I mean, it’s really that simple! Why is it that people can’t do that, though? I may not be, say, Gizmodo or Engadget, but if you were to address a message to them, you sure as hell would respect them for what do they: review blogging. Why don’t I deserve the same consideration?